I am talking about $EV. This is + $EV in my opinion. When i analyse a play in a tournament and say +EV i mean +$EV. I am an experienced enough tournament player to understand ICM and to understand that making +$EV plays matters when there are ICM considerations, I am slightly hurt that you would imply/assume otherwise.
"I think it would have been fine against certain opponents"
What does this mean? I don't see anything about this opponent that makes this not fine...we know he's not a reg as per OP. I mean if you're asking OP for reads then how can you be sure this is not the kind of opponent you can try this move on?
"The bubble changes things a bit"
In what way does the bubble change things? You haven't posted any kind of numbers or analysis either on how +EV this is or on how much $EV you might gain by laddering up. If you had numbers I can engage in this discussion. This comment is overly generalized and seems based on your general impression rather than any concrete analysis.
Finally I have to point out that if the bubble does matter that's all the more reason to do this, because the final decision will be on the villain, who will have to (and he will) respect ICM. In all likelihood he will overvalue ICM and make a bad fold.