PokerStars Drops Sports Stars as Brand Ambassadors

PokerStars
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  • PG News April 6, 2017
  • 2 Minutes Read

In a stunning new development, PokerStars has completely ended its sports star team of pros, which included soccer heroes, Cristiano Ronaldo & Neymar Jr. The company has officially stated that henceforward its brand marketing strategies would focus on in-site offers, though speculation has it that more is yet to come.

PokerStars had been the pioneer in signing up top sports personalities and had launched several marketing campaigns around them; most as social media campaigns. In fact just last week Neymar Jr. had hosted a home charity game with several other sports and team pros like Andre Akkari and Fatima Moreira de Melo.

The news came all out of the blue that PokerStars Sports Team Pros unit was now disbanded. These included tennis stars Boris Becker and Rafael Nadal, the two soccer super pros Neymar Jr. and Ronaldo, as well as two Olympic gold medalists.

Fatima Moreira de Melo, a Dutch hockey player is perhaps the only one to be retained, but she has been moved to the more general Team Pros unit.

Announcing the move, an email by the company to affiliates and others said,

“Starting April 1st 2017 we will be focusing on our ongoing Free Welcome Bonus Offer. In addition, our branding team has designed some wonderful creative and banners to help support your acquisition efforts and drive in some big numbers!

Therefore, as of midnight March 31st 2017, all Cristiano Ronaldo & Neymar Jr promotions materials (ie. banners, images, etc) will have to be replaced as the Cristiano Ronaldo & Neymar Jr banner creative will no longer be valid for you to use from that date.”

Offers and promos have also been evolving in a big way on the world’s largest poker site, with strategies now focusing on the recreational player volume. However, an offer like a ‘Free Welcome Bonus’ could scarcely replace a high-level sports-celebrity endorsement.

Clearly, there seems to be more in the pipelines at PokerStars.

The PokerStars Team Pros continues to remain the same with pros such as Daniel Negreanu, Jason Mercier, Chris Moneymaker, Aditya Agarwal and others across the globe.

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