PokerStars’ Director of Poker Innovation and Operations, Severin Rasset recently announced the launch of a new rewards program through a blog post. Rasset mentioned that the program would debut in Denmark next week followed by a launch in Italy soon thereafter, followed by a worldwide rollout later in the summer.
The blog post claimed that the program aims to provide rewards which are personalized to each player, whether that’s poker, casino or sports betting. Players get rewarded with "chests" that offer a variety of rewards according to the games that one likes to play. Players can choose to open the chests instantly when they earn it or can open them later.
According to the blog post, the content of each chest will be set randomly with the volume of play influencing the size of the chest. Players will get a chance to receive personalized rewards, for instance, tournament players will win tournament money/tickets often, whereas a sports bettor will win free bets.
Top prizes will include $1,000 cash, 1,000,000 StarsCoin or a PokerStars Championship package worth thousands of dollars and if one is betting on sports, the prize may be a big bet for an upcoming match.
One can also earn StarsCoin from chests. Redeeming these in the PokerStars store will not see any change in value and anybody can exchange them at the same rate for cash rebates, tickets, merchandise and other exciting offerings.
“This is a modern loyalty scheme that is forward looking and will engage with a wide swath of players, leaning on learnings from the best apps in the world,” clarified the release on the PokerStars blog.
One of the things borrowed from other reward program are the so-called ‘boosts’. Players may choose to double the rate of their progress for a short period each session they play via boosts. These are specifically designed to attract players to play more frequently and to play on consecutive days.
Thus, Stars Rewards is designed to create excitement with a variety of rewards. The more one plays, the bigger will be the chests with bigger chances of winning rewards.
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